Next M: H&M and the Future of Retail

How did we get to 13 min time spent, 98 NPS, and merch sold out within an hour in our immersive, browser-based experiences?

Together with Oliver Lange from beyond., I spoke at the NextM conference in Stockholm last week on our collaboration with H&M and how we are discovering the future of immersive (e-) commerce together.

NextM is the largest marketing and tech conference in Sweden with 1700+ smart, curious, and humble marketing leaders from the Nordics.